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EN13428 accept that packaging is important for sale and marketing. But still it will be your job to demonstrate optimal packaging. In other words you need to assess the packaging if it is your judgement that sale and marketing is the critical factor for not reducing the packaging materials in your system. Following assessment methods is presented on other pages in OPTI-PACK:

  • Hall Tests
  • Evaluating Tests incl. Focus groups
  • Observing Tests incl.:
            • Market Observations
            • Test Marketing
            • Spy Mirror
            • Eye Tracking
            • Virtual Reality