In OPTI-PACK we have been studying different practical methods for optimisation of packaging with the aim of product presentation and marketing. A number of the most used methods have already been described on other pages on this site.
In order to make it more assessable for industrial user we have located 4 industrial methods useable for the assessment of a packaging system within the rules of the Directive. These 4 methods useable for demonstration of packaging in product presentation and marketing are:
- Focus groups
- Hall tests
- Usability Tests
- Design to Ergonomic Data
You are able to find each assessment method by clicking on the title.