Danish Technological Institute has developed a tool for hall-tests called Pack-Appeal . It is all knowledge designed into a software programme. The tool can be used by all. You do not need a special education in market analyse. The process is:
Interview design:
- Number of new products in the test.
- Different target groups
- Number of test persons
- The programme generate specifications of the interviews needed
- Choose between a number of standard questions or write your own
- T-scope-test (if needed) - make pictures
- The programme generate CD or diskettes to the persons doing the interviews
Interviewing:
- The interviewer just have to load the programme into a labtop
- Following instructions on the screen
- Load the final answers to a diskette or e-mail to you
Data analyse:
- Data is loaded into the programme
- The programme generate a standard report or
- You can design own report or
- Data can be send to specialists