Strategy 1 will in almost all cases be of first priority, whereas strategy 2-5 will vary in their importance from case to case.
To optimise and choose among packaging solutions is a complex job, where a holistic view is required in order to find the alternatives that can fulfil all the purposes of the packaging. It is for instance important to take into consideration elements like:
- Product protection
- Packaging manufacturing process
- Packing/filling process
- Product presentation and marketing
- User/consumer acceptance
- Other issues
In the process of evaluating different packaging solutions, key figures can be a helpful tool.