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You are here: opti-pack > 1.2  Why key figures for packaging optimisation?

1.2 Why key figures for packaging optimisation?

Strategy 1 will in almost all cases be of first priority, whereas strategy 2-5 will vary in their importance from case to case.

To optimise and choose among packaging solutions is a complex job, where a holistic view is required in order to find the alternatives that can fulfil all the purposes of the packaging. It is for instance important to take into consideration elements like:

  • Product protection
  • Packaging manufacturing process
  • Packing/filling process
  • Logistics
  • Product presentation and marketing
  • User/consumer acceptance
  • Information
  • Safety
  • Legislation
  • Other issues

In the process of evaluating different packaging solutions, key figures can be a helpful tool.