Logo: opti-pack, link to front pageLogo: opti-pack, link to front page
 Dansk Dansk   Print Print  Log in Log in  Search Search
You are here: opti-pack > 05-1. Market observations

05-1. Market observations

This method is alone based on practical observations in the company.

  • Registration of sales numbers on different markets and/or retail shops.
  • Change the packaging design - use either more or less packaging.
  • New registration of sales numbers on the same markets and/or retail shops.
  • Analyse the data.
  • Repeat this process until you are able to demonstrate optimal packaging
  • Write a report for documentation of the process.

The method is simple and does not need equipment or educated personnel. BUT it will normally be a very expensive method to use because you in the process must demonstrate bad sales numbers in order to demonstrate critical area of packaging.

See also under Packaging Science - Marketing - Market Observation